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Why Your Dental Website Might Be Missing the Mark & Costing You Clients

(Content warning: this post contains graphic dental imagery & really questionable dental website design)

Dentists, like a lot of other folks in the service industry, have been done a disservice when it comes to online representation. For most professionals, a website is, at best, secondary to the set up of their office and, at worst, a complete afterthought. You know you should probably have a web presence, but you have other, more important, things to deal with.

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Nicole DeytonComment
Sites Like Fiverr Are Great If...

I know both designers and customers alike who are thrilled over the existence of uber-discounted design sites like Fiverr. Customers are excited because the implication is they don't have to make a big investment in their logo or branding design. It's really a no-pressure situation. They can post their requirements and (fingers crossed) for a $5 fee, they get a "custom" logo. If they don't like the logo, they're only out $5. Or, in the case of one of my clients, $50 (when 10 different attempts at getting a custom logo failed). However, if you keep your expectations extremely low, then there's a chance you'll be happy with the outcome.

 

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Nicole DeytonComment