White paper to e-book
The client wanted to create a visually appealing e-book that educated perspective patients on the benefits of various dental procedures.
Client: Dr. Guy Deyton, DDS
Project: Special Report / e-book
Role: Art director, Visual designer
Challenges: To turn a peer-reviewed dental white paper into a layman's "special report" that could be marketed to patients.
The below samples show the original layout for the white paper.
Redesigned as an e-book
I had a copy editor help me transition the text from "doctor-speak" to plain English, then created an easily digestible layout that allowed perspective patients to scan for information pertinent to their needs.