Nicole Deyton
Artist, Designer, Teller of Stories

Hire Me

Services

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Small Business Branding Package

 

The Small Business Branding Package is divided into two parts: a 30-minute phone consultation and the four-piece branding process.

1. A 30-minute phone consultation: $75.  This is an important preliminary step to make sure that my services are a good fit for your needs, and if so, for us to discuss a branding concept that fits your business.

2.  The four-piece branding process: $1,850 with 50% deposit to begin work. It includes these deliverables:

  • 3 logo options: I design 3 custom logo options and you pick your favorite of the 3, and I can revise up to 2 times if needed. In addition, I will provide a secondary logo (this is usually a slight variant of your primary logo, to be used in situations where your primary logo does not fit). You'll receive both the print-ready and web-ready files to use as you like.
  • Digital templates for business cards, letterhead, and envelopes with your new branding (you can provide these files to the printer of your choice).
  • Social media profile images and banner images to use with 3 social media platforms (choose from Facebook, Twitter, Instagram, Pinterest, Google Plus, or LinkedIn). This enhances the continuity of your brand from one platform to another.
  • A customized multi-page Branding Guide PDF, which you can use for future reference for any additional branding elements or with other vendors. It contains detailed information about logo display guidelines, licensed fonts with recommended print sizes, and your specific color palette including web color, Pantone, RGB, and CMYK codes.

We begin with the phone consultation (paid separately) so that you can be sure this is the right service for your needs. If we do the phone call and it turns out we aren't a good fit, then you have only paid for the consultation and are not obligated to continue with the full branding package.

Just the Logo Please

 

This package is what you need if you haven't quite gotten to the point of figuring out your brand identity, but you really need a logo to differentiate yourself. (We all have to start somewhere.)

1. Just the logo: $850 with 50% deposit to begin work. It includes:

  • A 30-minute phone consultation: We talk about your services, your target market what sets you apart from your competitors, and what image you want to present to the world.
  • 3 logo options: Based on our phone consultation, I'll sketch out 3 logo ideas. Then you pick your favorite of the 3, and I can revise up to 2 times if needed. In addition, I will provide a secondary logo (this is usually a slight variant of your primary logo, to be used in situations where your primary logo does not fit). You'll receive both the print-ready and web-ready files to use as you like.

The Sounding Board

 

Do you need help jump-starting an idea or figuring out what your next step is with regard to branding or marketing? I can help you organize your thoughts and create a checklist of actionable items.

1. A 30-minute phone consultation: $75.  We'll start with a phone conversation to figure out what your needs or stumbling blocks are.

2. Follow-up email. I'll follow that up with an email outlining the issues and the next steps you need to take.

E-Newsletter Design

 

I create a newsletter template that incorporates your logo and branding within your chosen email marketing platform.

1. E-newsletter design: $300 with 50% deposit to begin work. It includes:

  • One customized newsletter template, created in and for your specific email marketing platform (i.e. Constant Contact, MailChimp, Infusionsoft, MailUp, etc.). The design process includes up to 2 revisions. All newsletter templates are mobile- and tablet-friendly. You will have the ability to edit the template and add your own text and images. Once paid, this template is owned completely by you to use in your email campaigns.

White Paper or Magazine Layout

 

You have the content, but need help with the layout. I can turn your text into a digital or print-ready file. (In addition, if you need an editor to look over your text, I can make recommendations.) 

1. 30-minute phone consultation: $75. During this conversation, we determine the type and scope of the white paper or magazine, whether you'll need ads designed or ad space incorporated, or if there are any other specific layout needs. From here we'll create a plan of action and determine the package price. I will follow up with an email outlining what we discussed.

2. White paper or magazine layout: custom pricing (minimum $1,500) with 50% deposit to begin work. The deliverable includes:

  • Adobe InDesign file: to send to your printer or keep as a backup file.
  • Print Quality PDF: with printer's marks (crop, bleed, & registration). You can send this to your printer if they prefer PDF over InDesign.
  • Web-ready PDF: can be uploaded to websites or blogs for digital downloads.
  • Digital cover image: a high resolution .png file of the cover image to be displayed on your website, blog, or used in marketing campaigns.

The Full Book Package

 

When you have the content, but need help with the layout, I can turn your text into digital and print-ready files. (In addition, if you need an editor to look over your text, I can make recommendations.) 

1. 30-minute phone consultation: $75. During this conversation, we determine the type and scope of the book, whether you'll want the book illustrated, and the publishing platforms you'll be using. From here we'll create a plan of action and determine the package price. I will follow up with an email to outline what we discussed.

2. The Full Book Package: custom pricing (minimum $6,000) with 50% deposit to begin work. It includes:

1. Book layout—for print. Most people don't realize that books made for print are structured differently from books made for e-readers. As such, you'll receive separate files for print and digital books. What you'll receive:

  • A complete layout design for your book, including: font choices, additional text design, standard incorporated pages (copyright, table of contents, chapter headings, acknowledgements, index, and/or footnotes).
  • Adobe InDesign file: to provide to the printer of your choice or just keep as a back up file.
  • Print Quality PDF: with printers marks (bleed, crop, & registration).

2. Book layout—for e-readers. Since different e-reader platforms have different HTML structures, separate files are created depending on the preferred e-reading platform (Nook, iPad, Kindle Fire / Kindle Paperwhite, etc.). What you'll receive:

  • Web-ready PDF, should you wish to make your e-book available through your own e-store or download platform.
  • Standard digital cover image: a high resolution .png file of the cover image to be uploaded to your chosen online publisher or used for your website, blog, or marketing campaign.
  • ePub file: this works with Nook, iPad, and all but Amazon Kindle e-readers. ePub files are ready to upload to any online e-book seller or e-reading platform.
  • Mobi file: Ready to upload to Amazon's KDP (publishing) platform. Note: The Amazon Kindle platform has two different layout styles—fixed or reflowable. We can discuss which file is best suited for your book and what, if any, limitations you can expect.
  • Amazon Kindle cover image: a ready-to upload image file based on Amazon KDP cover requirements.

Book Layout—Print-Only Package

 

When you have the content, but need help with the layout, I can turn your text into print-ready files. I can also work with various print-on-demand publisher platforms to meet their specific layout requirements for printed books. (In addition, if you need an editor to look over your text, I can make recommendations.)  

1. 30-minute phone consultation: $75. During this conversation, we determine the type and scope of the book, whether you'll want the book illustrated, and the publishing platforms you'll be using. From here we'll create a plan of action and determine the package price. I will follow up with an email to outline what we discussed.

2. The print-only package: custom pricing (minimum $3,500) with 50% deposit to begin work. It includes:

  • A complete layout design for your book, including: font choices, additional text design, standard incorporated pages (copyright, table of contents, chapter headings, acknowledgements, index, and/or footnotes).
  • Adobe InDesign file: to provide to the printer of your choice or just keep as a backup file.
  • Print Quality PDF: with printers marks (bleed, crop, & registration).

Book Layout—Digital-Only Package

 

When you have the content, but need help with the layout, I can turn your text into digital-ready files. I can also work with various print-on-demand publisher platforms to meet their specific requirements for printed books. (In addition, if you need an editor to look over your text, I can make recommendations.) 

1. 30-minute phone consultation: $75. During this conversation, we determine the type and scope of the book, whether you'll want the book illustrated, and the publishing platforms you'll be using. From here we'll create a plan of action and determine the package price. I will follow up with an email to outline what we discussed.

2. The digital-only package: custom pricing (minimum $3,500) with 50% deposit to begin work. It includes:

  • A complete layout design for your book, including: font choices, additional text design, standard incorporated pages (copyright, table of contents, chapter headings, acknowledgements, index, and/or footnotes).
  • The original design file: to keep as a backup.
  • Web-ready PDF, should you wish to make your e-book available through your own e-store or download platform.
  • Standard digital cover image: a high resolution .png file of the cover image to be uploaded to your chosen online publisher or used for your website, blog, or marketing campaign.
  • ePub file: this works with Nook, iPad, and all but Amazon Kindle e-readers. ePub files are ready to upload to any online e-book seller or e-reading platform.
  • Mobi file: Ready to upload to Amazon's KDP (publishing) platform. Note: The Amazon Kindle platform has two different layout styles—fixed or reflowable. We can discuss which file is best suited for your book and what, if any, limitations you can expect.
  • Amazon Kindle cover image: a ready-to upload image file based on Amazon KDP cover requirements.

Need Something Else?

 

Contact me to discuss custom or hourly work, including event and promotional posters, social media graphics, postcards, book illustration, book cover design, and more.

 
 

Wanna check out my portfolio or read what I have to say about design?

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