I know both designers and customers alike who are thrilled over the existence of uber-discounted design sites like Fiverr. Customers are excited because the implication is they don't have to make a big investment in their logo or branding design. It's really a no-pressure situation. They can post their requirements and (fingers crossed) for a $5 fee, they get a "custom" logo. If they don't like the logo, they're only out $5. Or, in the case of one of my clients, $50 (when 10 different attempts at getting a custom logo failed). However, if you keep your expectations extremely low, then there's a chance you'll be happy with the outcome.
Have you ever looked at the text within an ad, or on a sign, and thought that something didn’t quite look right? Or maybe it’s obvious that the spacing is off, and what was supposed to say “click” translates to something far less innocuous. While it could simply be a poor font choice, chances are, you’re also noticing bad kerning.
An effective logo design starts with five basic principles: Simple, Memorable, Timeless, Versatile, Appropriate.Read More
I recently came across an article by The Public Domain Review that revealed infographics, drawn by W.E.B. Du Bois and his students. Du Bois was the first African-American to earn a doctorate from Harvard. He taught history, sociology, and economics at Atlanta University and went on to become one of the founders of the NAACP.
If you’re confused about the differences between brand and identity and logos, you’re not alone. Most people use these terms interchangeably, but the truth is, they are different concepts.Read More