The client wanted to redesign the product brochure that they felt was too crowded with information. They wanted the layout to be more "airy" while still conveying the same amount of information. (Because the client's information is proprietary, the images shown have had all specific information removed, however the layout is the same.)
Project: Product brochure redesign
Role: Art director, Visual designer
Challenges: To create an airy feeling design without editing out any of the original information.
The below samples show the original design that the client felt was too crowded. I kept the three column layout but utilized more of the page. I also added pages to the brochure, allowing me to spread the text across multiple pages while maintaining an overall cohesive flow to the brochure. This made it feel less crowded and overwhelming.
Other layout designs:
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